Greater Colombo Wastewater Management Project, Sri Lanka Read more about Greater Colombo Wastewater Management Project, Sri Lanka Asian Development Bank’s Greater Colombo Wastewater Management Project in Sri Lanka used the forum theater concept to conduct 30 street dramas in the capital city of Colombo. Street drama was used because of its potential to mirror people’s daily lives particularly on hygiene practices, use of water, and managing sewer assets—behaviors which the project wanted to influence.
Understanding Education Entertainment in Development Read more about Understanding Education Entertainment in Development Entertainment education, also called edutainment or enter-educate, is the use of entertainment genres to communicate development messages. Edutainment approaches are effective because social messages are set in more practical, day-to-day situations from which audiences can find meaning for everyday life.
Using Entertainment Education for Projects Read more about Using Entertainment Education for Projects Advertising professional Fernando Austria shared how projects can capitalize on the popularity of stories and storytelling to change behavior and shift mindsets about development issues. Entertainment education uses combinations of mass and folk media, animation, dance, theater, soap operas, street theater, and art to promote social messages.
Social Marketing and Behavior Change for Environmental Protection Read more about Social Marketing and Behavior Change for Environmental Protection By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses in detail Rare’s behavioral change approaches and the elements of its “pride” campaign that resulted in effective behavior adoption.
Behavior Change and the Principles of Pride Read more about Behavior Change and the Principles of Pride Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group of people. Rare uses what it calls a “pride” campaign as behavioral change approach inspiring communities to change social norms around how their natural resources are used in everyday life.
Social Marketing and Behavior Change for Environmental Protection Read more about Social Marketing and Behavior Change for Environmental Protection Learn about using social mobilization and communication to encourage communities to be environmental stewards. Rare Philippines’ Vice President Rocky Sanchez Tirona discussed the results of Rare’s social marketing and behavior change campaigns in Asia and Africa. She shared her experiences on how to obtain the support of hungry villagers to protect their endangered hornbills and subsistence fishers to avoid protected areas.
The Communication Story of Estero de Paco Read more about The Communication Story of Estero de Paco Asian Development Bank (ADB)’s Pilot Project to Improve Environmental Conditions of Estero de Paco in the Philippines put forward another approach to better the river’s water quality standards. This report discusses in detail the different approach taken by ADB, examines communication challenges and the approaches used by other stakeholders, and shares communication lessons.
Kapit Bisig Para sa Ilog Pasig: Communication Approaches and Lessons Read more about Kapit Bisig Para sa Ilog Pasig: Communication Approaches and Lessons To support the infrastructure component of the Kapit Bisig Para sa Ilog Pasig Project in the Philippines, communication activities of various stakeholders were funded by Asian Development Bank. Community-based and multimedia information channels were used by ABS-CBN Foundation and Manila Water to raise awareness on wastewater disposal and management, solid waste management, desludging of septic tanks, and the state of the Pasig River.
The Communication Story of Estero de Paco Read more about The Communication Story of Estero de Paco Clean-up and dredging activities along Manila’s Pasig River in the Philippines and expensive schemes to aerate river water have proved unsustainable, and created new problems such as sludge build-up. The different approach piloted by Asian Development Bank focuses on the 3-kilometer Estero de Paco used sustainable technology and behavior change communication activities to intercept pollutants before they get to the river.
The Communication Story of Estero de Paco Read more about The Communication Story of Estero de Paco If a movie or a TV serial was made about Manila’s Estero de Paco before, it would have been titled, “the flowing dead.” This learning event discussed how the estero, a formerly dead tributary of the Pasig River in the Philippines, is not just flowing and alive, but also showcased how communications contributed to water, environmental and solid waste management, and urban renewal.