Using Entertainment Education for Projects

12 October 2016

Manila

Philippines

Advertising professional Fernando Austria shared how projects can capitalize on the popularity of stories and storytelling to change behavior and shift mindsets about development issues. Entertainment education uses combinations of mass and folk media, animation, dance, theater, soap operas, street theater, and art to promote social messages.

Program and Learning Materials:

12 Oct 2016

Date	Session / Activity	Presentation Material	Speaker(s)
12 Oct 2016	Presentation	Understanding Education Entertainment in Development Entertainment education, also called edutainment or enter-educate, is the use of entertainment genres to communicate development messages. Edutainment...	Fernando Austria, Jr.
12 Oct 2016	Presentation	Greater Colombo Wastewater Management Project, Sri Lanka Asian Development Bank’s Greater Colombo Wastewater Management Project in Sri Lanka used the forum theater concept to conduct 30 street dramas in the ...	Donald Sinclair
12 Oct 2016	Highlights of the Event	Using Entertainment Education for Projects Edutainment or the use of entertainment genres to communicate development messages can help change behavior and shift mindsets about development issues...	Asian Development Bank

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