Sign up for our free newsletter and get more of Development Asia delivered to your inbox.
Entertainment education, also called edutainment or enter-educate, is the use of entertainment genres to communicate development messages. Edutainment approaches are effective because social messages are set in more practical, day-to-day situations from which audiences can find meaning for everyday life.
Disclaimer
The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.
