Understanding Education Entertainment in Development

Event: Using Entertainment Education for Projects

Understanding Education Entertainment in Development

12 October 2016
Author / Speaker: 
Fernando Austria, Jr., University of the Philippines - Email the author | Other materials by the author

View Slides

Entertainment education, also called edutainment or enter-educate, is the use of entertainment genres to communicate development messages. Edutainment approaches are effective because social messages are set in more practical, day-to-day situations from which audiences can find meaning for everyday life.

Geographical Focus: 
Type of Content: 
Learning Event


The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.