Social Marketing and Behavior Change for Environmental Protection

Event: Social Marketing and Behavior Change for Environmental Protection

Social Marketing and Behavior Change for Environmental Protection

10 November 2016

Author / Speaker:

Asian Development Bank, ADB - Email the author | Other materials by the author

By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses in detail Rare’s behavioral change approaches and the elements of its “pride” campaign that resulted in effective behavior adoption.

Geographical Focus:

Philippines

Regional - Africa

Regional - Asia

Type of Content:

Learning Event

Disclaimer

The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.