Social Marketing and Behavior Change for Environmental Protection


Social Marketing and Behavior Change for Environmental Protection

10 November 2016

Learn about using social mobilization and communication to encourage communities to be environmental stewards.

Rare Philippines’ Vice President Rocky Sanchez Tirona discussed the results of Rare’s social marketing and behavior change campaigns in Asia and Africa. She shared her experiences on how to obtain the support of hungry villagers to protect their endangered hornbills and subsistence fishers to avoid protected areas.

Program and Learning Materials: 
Date Session / Activity Presentation Material Speaker(s)
10 Nov 2016 Presentation Behavior Change and the Principles of Pride
Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group...
Rocky Sanchez Tirona
10 Nov 2016 Highlights of the Event Social Marketing and Behavior Change for Environmental Protection
By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses ...
Asian Development Bank


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