Social Marketing and Behavior Change for Environmental Protection 10 November 2016 Philippines Learn about using social mobilization and communication to encourage communities to be environmental stewards. Rare Philippines’ Vice President Rocky Sanchez Tirona discussed the results of Rare’s social marketing and behavior change campaigns in Asia and Africa. She shared her experiences on how to obtain the support of hungry villagers to protect their endangered hornbills and subsistence fishers to avoid protected areas. Program and Learning Materials 10 November 2016 Session / Activity Title Speaker(s) Presentation Behavior Change and the Principles of Pride Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a… Rocky Sanchez Tirona Highlights of the Event Social Marketing and Behavior Change for Environmental Protection By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses… Asian Development Bank Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica ADB Organizer/s Department of Communications and Knowledge Management Topics Capacity Development Environment