Behavior Change and the Principles of Pride

Event: Social Marketing and Behavior Change for Environmental Protection

Behavior Change and the Principles of Pride

10 November 2016
Author / Speaker: 
Rocky Sanchez Tirona, Rare Philippines - Email the author | Other materials by the author

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Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group of people. Rare uses what it calls a “pride” campaign as behavioral change approach inspiring communities to change social norms around how their natural resources are used in everyday life.

Geographical Focus: 
Regional - Africa
Regional - Asia
Type of Content: 
Learning Event


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