Behavior Change and the Principles of Pride

Event: Social Marketing and Behavior Change for Environmental Protection

Behavior Change and the Principles of Pride

10 November 2016

Author / Speaker:

Rocky Sanchez Tirona, Rare Philippines - Email the author | Other materials by the author

Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group of people. Rare uses what it calls a “pride” campaign as behavioral change approach inspiring communities to change social norms around how their natural resources are used in everyday life.

Geographical Focus:

Philippines

Regional - Africa

Regional - Asia

Type of Content:

Learning Event

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