Event: Social Marketing and Behavior Change for Environmental Protection Behavior Change and the Principles of Pride 10 November 2016 Author / Speaker Rocky Sanchez Tirona View File Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group of people. Rare uses what it calls a “pride” campaign as behavioral change approach inspiring communities to change social norms around how their natural resources are used in everyday life. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Environment