Digbijoy Shukla Keywords angel investor hyper-growth startups mentor advisor ICT cloud computing Read more about Digbijoy Shukla Digbijoy has close to two decades of wide-ranging experience across diverse sectors, initially started his career in education marketing with reputed educational institutes and then subsequently joined the advertising and events industry to execute several large scale events/campaigns including a state election campaign for a national party, conceptualizing and running a restaurant chain in Delhi and several other projects.
Training the Hippo: Communication and the Education of India’s Rural Kids Read more about Training the Hippo: Communication and the Education of India’s Rural Kids In providing equity investments to social enterprises with sound business models such as Hippocampus Leaning Centers (HLC), ADB’s experience has shown that there is a need to intensify communication approaches to sustain the delicate balance between commercial sustainability and affordability, and provide quality education to increase learning outcomes. This report discusses in detail how HLC was able to identify its communication needs and address the communication challenges to increase enrollment, recruit suitable teacher candidates, and get the support of the community.
Hippocampus Read more about Hippocampus Hippocampus Learning Centers (HLC) is a company that pioneered an affordable supplementary education offering kindergarten and after-school programs for rural kids 3 to 11 years of age in India’s State of Karnataka. Using the pooled experiences of its Founder, Board of Directors, and staff in early child education and knowledge of the education sector and market, it identified the tactical and strategic communication challenges of setting up and sustaining private primary centers in rural India.
Communication and the Education of India’s Rural Kids Read more about Communication and the Education of India’s Rural Kids While India has significantly increased the enrollment rates in primary schools, pre-school education is not widely available in rural areas leaving a huge learning deficit among rural kids. The Hippocampus Learning Center (HLC) used art performances, village festivals, and other communication approaches to gain the trust of rural communities, and win over parents to invest in early education. HLC also built the confidence of young women to be effective educators effectively providing them with more options, and promoting positive female role models among children.