Communications Capacity Building Program for Developing Member Countries’ Communications Offices
The program seeks to strengthen the capacity of government communicators, especially in planning and finance ministries, working in ADB’s developing member countries (DMC).
The program will draw upon the shared experiences of government communicators, external media and communications experts, and ADB communications staff to provide insights and learnings of best practices in communications that can be practically applied to government agencies to help them navigate the increasing demands from stakeholders and the public for transparency and accountability.
Participants will examine and discuss the use of various communication platforms (traditional media, social media, websites) and tools to implement and execute communications strategies and plans, and constructively engage with stakeholders and the public on government policy, programs, and projects.
Using ADB’s knowledge services* as a case study, the program will also focus on effective models and methods for knowledge dissemination and content strategies, as well as web and social media strategies, that can help to build trust and create an environment for dialogue, engagement, and openness, as well as the application, generation and sharing of development knowledge within countries and within the region.
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*Knowledge services include ADB websites such as ADB.org and its Business Center, Asian Development Blogs, ADB Data Library, Development Asia, and its ADB Knowledge Events subpage.
| Date | Session / Activity | Presentation Material | Speaker(s) |
|---|---|---|---|
| 27 Aug 2019 | Welcome Remarks |
Welcome Remarks - Communications Capacity Building Program for Developing Member Countries’ Communications Offices There is the twenty-four hour news cycle. There is the power and speed of the internet, there is of course social media, and there is the instantaneous... |
Vicky C.L. Tan |
| 27 Aug 2019 | Program Overview and Introductions | Young Uck Kang | |
| 27 Aug 2019 | Session 1 |
Communicating for Development in the Modern Media Landscape The rapid growth of the internet as a mass medium of information and communication exchange has presented an opportunity for governments and development... |
David Kruger, Andrew Perrin |
| 27 Aug 2019 | Session 2 |
Building Public Support for Government Development Initiatives (Part 1): Case Study from the Republic of Korea Engaging with stakeholders and building consensus for government policy, programs or projects is a critical role for government communicators. This session... |
Young Uck Kang |
| 27 Aug 2019 | Session 3 |
Building Public Support for Government Development Initiatives (Part 2): Case Study from Pakistan This session looks into a recent case of an ADB urban transport project in Pakistan that attracted a lot of attention in traditional and social media, ... |
Andrew Perrin |
| 27 Aug 2019 | Session 4 |
Working with International Media Government communicators are often familiar and comfortable working with local media and making them an important part of a media strategy. Less well ... |
Andrew Perrin, Kay Johnson, Shawn Crispin, Dominic Faulder, Peter Janssen |
| Date | Session / Activity | Presentation Material | Speaker(s) |
|---|---|---|---|
| 28 Aug 2019 | Session 5 |
Digital by Default “Digitalby default” is the assumption that information will be made publicly available in the interest of transparency, in contrast to historic approaches... |
Christopher Charleson |
| 28 Aug 2019 | Session 6 |
Social Media: Opportunities and Challenges Increasingly, there is a shift in communications approaches among governments and development organizations as they look to move away from the traditional... |
Andrew Perrin |
| 28 Aug 2019 | Session 7 |
Building Your Brand in the Digital Age In a crowded, noisy marketplace, it’s vital to streamline communications to establish a strong identity and message. In this session, Francesca Ayala ... |
Francesca Ayala |
| 28 Aug 2019 | Session 8 |
Learning from Each Other In this session, participants will have the opportunity to make a short 5-10 minute presentation to describe their work and share examples of their organization... |
Vicky C.L. Tan, David Kruger |
| Date | Session / Activity | Presentation Material | Speaker(s) |
|---|---|---|---|
| 29 Aug 2019 | Session 9 | Conversations on Effective Communications with Mr. Jason Chung (Alternate Executive Director for United States, ADB) | Jason Chung |
| 29 Aug 2019 | Session 10 |
Using Open Knowledge to Improve Development Outcomes Many developing countries face gaps between their current reality and preferred future. Access to development knowledge is critical to overcome the gap... |
Young Uck Kang, Michaela Conine |
| 29 Aug 2019 | Session 10 | Team Exercise: Connecting with Development Experts | Michaela Conine (Moderator) |
| 29 Aug 2019 | Session 11 |
Contributing to Development Asia Development Asia is the ADB’s knowledge collaboration platform for sharing development experience and expertise, best practice, and technology relevant... |
Young Uck Kang |
| 29 Aug 2019 | Closing Remarks | Vicky Tan |