Event: Communications Capacity Building Program for Developing Member Countries’ Communications Offices Building Your Brand in the Digital Age 28 August 2019 Author / Speaker Francesca Ayala View File In a crowded, noisy marketplace, it’s vital to streamline communications to establish a strong identity and message. In this session, Francesca Ayala shares her experiences of helping private sector companies communicate effectively and build their brands online. She will discuss the importance of consistent messaging and speaking with one voice; how to tell stories – through words, pictures or images – to establish connections with your audience; and how to create, implement, and measure a social media strategy that aligns with your organizations goals. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Private Sector