Communications Capacity Building Program for Developing Member Countries’ Communications Offices
27 to 29 August 2019

Thailand

The program seeks to strengthen the capacity of government communicators, especially in planning and finance ministries, working in ADB’s developing member countries (DMC).

The program will draw upon the shared experiences of government communicators, external media and communications experts, and ADB communications staff to provide insights and learnings of best practices in communications that can be practically applied to government agencies to help them navigate the increasing demands from stakeholders and the public for transparency and accountability.

Participants will examine and discuss the use of various communication platforms (traditional media, social media, websites) and tools to implement and execute communications strategies and plans, and constructively engage with stakeholders and the public on government policy, programs, and projects.

Using ADB’s knowledge services* as a case study, the program will also focus on effective models and methods for knowledge dissemination and content strategies, as well as web and social media strategies, that can help to build trust and create an environment for dialogue, engagement, and openness, as well as the application, generation and sharing of development knowledge within countries and within the region.

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*Knowledge services include ADB websites such as ADB.org and its Business Center, Asian Development Blogs, ADB Data Library, Development Asia, and its ADB Knowledge Events subpage.

Program and Learning Materials
Session / Activity Title Speaker(s)
Welcome Remarks Welcome Remarks - Communications Capacity Building Program for Developing Member Countries’ Communications Offices
There is the twenty-four hour news cycle. There is the power and speed of the internet, there is of course social media, and there is the…
Vicky C.L. Tan
Program Overview and Introductions Young Uck Kang
Session 1 Communicating for Development in the Modern Media Landscape
The rapid growth of the internet as a mass medium of information and communication exchange has presented an opportunity for governments and…
David Kruger, Andrew Perrin
Session 2 Building Public Support for Government Development Initiatives (Part 1): Case Study from the Republic of Korea
Engaging with stakeholders and building consensus for government policy, programs or projects is a critical role for government communicators. This…
Young Uck Kang
Session 3 Building Public Support for Government Development Initiatives (Part 2): Case Study from Pakistan
This session looks into a recent case of an ADB urban transport project in Pakistan that attracted a lot of attention in traditional and social media…
Andrew Perrin
Session 4 Working with International Media
Government communicators are often familiar and comfortable working with local media and making them an important part of a media strategy. Less well…
Andrew Perrin, Kay Johnson, Shawn Crispin, Dominic Faulder, Peter Janssen
Session / Activity Title Speaker(s)
Session 5 Digital by Default
“Digital by default” is the assumption that information will be made publicly available in the interest of transparency, in contrast to historic…
Christopher Charleson
Session 6 Social Media: Opportunities and Challenges
Increasingly, there is a shift in communications approaches among governments and development organizations as they look to move away from the…
Andrew Perrin
Session 7 Building Your Brand in the Digital Age
In a crowded, noisy marketplace, it’s vital to streamline communications to establish a strong identity and message. In this session, Francesca Ayala…
Francesca Ayala
Session 8 Learning from Each Other
In this session, participants will have the opportunity to make a short 5-10 minute presentation to describe their work and share examples of their…
Vicky C.L. Tan, David Kruger
Session / Activity Title Speaker(s)
Session 9 Conversations on Effective Communications with Mr. Jason Chung (Alternate Executive Director for United States, ADB) Jason Chung
Session 10 Using Open Knowledge to Improve Development Outcomes
Many developing countries face gaps between their current reality and preferred future. Access to development knowledge is critical to overcome the…
Young Uck Kang, Michaela Conine
Session 10 Team Exercise: Connecting with Development Experts Michaela Conine (Moderator)
Session 11 Contributing to Development Asia
Development Asia is the ADB’s knowledge collaboration platform for sharing development experience and expertise, best practice, and technology…
Young Uck Kang
Closing Remarks Vicky Tan

Disclaimer

The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.

Event Coordinator/s

  • Young Uck Kang

ADB Organizer/s

  • Department of Communications and Knowledge Management

Topics

  • Capacity Development
  • Knowledge Management
  • ICT