Communicating for Development in the Modern Media Landscape

The rapid growth of the internet as a mass medium of information and communication exchange has presented an opportunity for governments and development organizations to encourage more stakeholders to participate in the development process than ever before.

This dramatic shift in the way we communicate and exchange information requires modern communicators to rethink traditional models of communications practices, and to consider how they can work effectively and constructively in support of their government’s development goals while navigating the increasing demands from stakeholders and the public for transparency and accountability.

In this session, ADB communications specialists will provide:

i) an overview of the modern communications landscape in Asia and the Pacific

ii) how ADB’s communications strategies and practices have evolved over the past decade to respond to the advances in modern communication technology and the information revolution.