Maria Helena de Senna Fernandes Keywords tourism marketing Macao SEADS 2022 PATA asia travel association Read more about Maria Helena de Senna Fernandes Maria Helena de Senna Fernandes came aboard in 1988 to engage in organizing various marketing and promotional activities at the Department of Marketing of Macao Government Tourism Office (MGTO). In 1998, she became Deputy Director, carrying on her dedication to destination marketing, and was appointed as MGTO Director in December 2012. She received the Medal of Merit—Tourism from the Macao SAR Government in 2016.
Message in a Label: The Value of Communication in Energy Efficiency and Climate Change Reduction Read more about Message in a Label: The Value of Communication in Energy Efficiency and Climate Change Reduction Learn how the development communication planning processes that were integrated in ADB’s technical assistance on “Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme” in the People’s Republic of China from 2012-2014 contributed to the achievement of original project objectives and sustainability of project gains beyond 2014.
Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme Read more about Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme The Communication Action Plan for the China Energy Label is an awareness-raising and behavior change communication (BCC) intervention designed to boost the demand-side needs of ADB’s technical assistance on "Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme” in the People’s Republic of China. Even in a centralized political environment, development communication planning processes enabled CEL stakeholders to participate, building their commitment to the project and forging more in-depth collaboration for energy efficiency.
Value of Communication in Energy Efficiency and Climate Change Reduction Read more about Value of Communication in Energy Efficiency and Climate Change Reduction Find out how an energy-labeling project in the People’s Republic of China used communications to engage civil society organizations, private sector, and other stakeholders; maximize communication research to implement a communication strategy; and support government targets on energy efficiency.