Value of Communication in Energy Efficiency and Climate Change Reduction 12 November 2014 Philippines Find out how an energy-labeling project in the People’s Republic of China used communications to engage civil society organizations, private sector, and other stakeholders; maximize communication research to implement a communication strategy; and support government targets on energy efficiency. Program and Learning Materials 12 November 2014 Session / Activity Title Speaker(s) Presentation Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme The Communication Action Plan for the China Energy Label is an awareness-raising and behavior change communication (BCC) intervention designed to… Na Won Kim Highlights of the Event Message in a Label: The Value of Communication in Energy Efficiency and Climate Change Reduction Learn how the development communication planning processes that were integrated in ADB’s technical assistance on “Promoting Energy Efficient Products… Asian Development Bank Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica ADB Organizer/s Department of Communications and Knowledge Management Topics Capacity Development Climate Change Energy