Role of Communication in Governance and Reform Read more about Role of Communication in Governance and Reform ADB’s Enhancing Tax Administration Capacity project in Maldives shows how communication was integrated to address the crucial “people side” of the tax reform process to change perceptions and accelerate reform adoption and acceptance. Communications also helped foster dialogue about sensitive issues around taxation among public and private sector stakeholders dispersed in an archipelagic country with high cost of public service delivery and affected by climate change.
Changing Behavior for Good: Development Communication in Solid Waste Management Read more about Changing Behavior for Good: Development Communication in Solid Waste Management Implementing successful, long-term solutions to reduce, dispose, and recover solid waste requires communication to change behaviors of diverse stakeholders from households to utilities. ADB’s Andrew McIntyre shared the results of a five-city technical assistance on mainstreaming solid waste management and how ADB can ensure changed behaviors persist beyond project life.
Building Spaces for Stakeholder Communication in Private Sector Projects Read more about Building Spaces for Stakeholder Communication in Private Sector Projects Early, in-depth, and genuine consultations with stakeholders and project-affected people are crucial to project planning and delivery. Stakeholder communication strategies need to be regarded as integral component of project plans and signed off at the highest level of government.
Building Spaces for Stakeholder Communication in Private Sector Projects Read more about Building Spaces for Stakeholder Communication in Private Sector Projects All the complaints raised about private sector projects mentioned communication or the lack of it. The costs for project delays, investigations, and remedial measures because of stakeholder complaints are more expensive than investing in strategic communication from the projects' onset.
Communication, Power, and Reform Read more about Communication, Power, and Reform Given the sensitivity of power reforms in the Kyrgyz Republic, the objective of ADB's Power Sector Rehabilitation Project in the Kyrgyz Republic would not have been achieved without communication. Read this report to learn about the project’s communication context, how the project communication component was set and communication strategy was developed, and other pertinent communication lessons.
Kyrgyz Republic: Power Sector Rehabilitation Project Public Information Campaign Read more about Kyrgyz Republic: Power Sector Rehabilitation Project Public Information Campaign Communication plays a major role in energy sector reform and this was recognized in ADB’s Power Sector Rehabilitation Project in the Kyrgyz Republic. One of the project’s four components is to conduct a public information program on sector reforms with the aim to increase public awareness and address negative perspectives about the power sector reform of the government, and educate the public about the benefits of an effective tariff policy and efficient energy usage.
Communication, Power, and Reform Read more about Communication, Power, and Reform In the late 2000s, the Kyrgyz Republic faced periods of blackouts and electricity rationing during winters. In 2010, power and heat tariffs were sharply increased triggering wide public unrest and contributed to the downfall of the government. Asian Development Bank’s Power Sector Rehabilitation Project used project communication approaches to help rebuild trust in the country’s energy sector. The project also educated consumers about energy efficiency and the benefits of an effective tariff policy.
Soap Operas in the Desert: The Power of Stories to Change Behavior Read more about Soap Operas in the Desert: The Power of Stories to Change Behavior ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia has shown why it is important to strike a balance between changing behavior about financial planning and saving with existing financial services, and choosing a communication approach and medium that could carry complicated messages. This report discusses how the project’s communication component was set up and the communication strategy was implemented, and also shares project results and communication lessons.
Promoting Inclusive Financial Services and Financial Education: The Case of Mongolia Read more about Promoting Inclusive Financial Services and Financial Education: The Case of Mongolia Providing access to financial services for the poor and vulnerable non-poor households is the aim of ADB's Promoting Inclusive Financial Services for the Poor project in Mongolia. To implement the project’s communication component, entertainment-educate was used as an approach to conduct financial education.
Power of Stories to Change Behavior Read more about Power of Stories to Change Behavior In 2010, Mongolia’s herders and poor households were hit hard by a dry spell and a long, severe winter. The intersection of climate change and a subsistence economy pushed the most vulnerable deeper into debt. ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia used TV dramas and mobile technology to help people protect themselves through saving and financial planning. The project also leveraged people’s own stories and storytelling traditions to change their behavior.