Role of Communication in Governance and Reform 30 June 2015 Philippines ADB’s Enhancing Tax Administration Capacity project in Maldives shows how communication was integrated to address the crucial “people side” of the tax reform process to change perceptions and accelerate reform adoption and acceptance. Communications also helped foster dialogue about sensitive issues around taxation among public and private sector stakeholders dispersed in an archipelagic country with high cost of public service delivery and affected by climate change. Program and Learning Materials 30 June 2015 Session / Activity Title Speaker(s) Presentation The Role of Communication in Governance and Reform Major tax reforms were implemented in Maldives from 2010 to 2011. Anticipating public and private stakeholder resistance to paying new taxes, the… Natalie Bertsch Highlights of the Event The Role of Communication in Governance and Reform Behavior change communication strategies used by ADB’s Enhancing Tax Administration Capacity project in Maldives produced a positive effect on the… Asian Development Bank Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica ADB Organizer/s Department of Communications and Knowledge Management Topics Capacity Development Governance and Public Sector Management