Event: Power of Stories to Change Behavior Soap Operas in the Desert: The Power of Stories to Change Behavior 17 November 2015 Author / Speaker Asian Development Bank View File ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia has shown why it is important to strike a balance between changing behavior about financial planning and saving with existing financial services, and choosing a communication approach and medium that could carry complicated messages. This report discusses how the project’s communication component was set up and the communication strategy was implemented, and also shares project results and communication lessons. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Finance