Power of Stories to Change Behavior
In 2010, Mongolia’s herders and poor households were hit hard by a dry spell and a long, severe winter. The intersection of climate change and a subsistence economy pushed the most vulnerable deeper into debt. ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia used TV dramas and mobile technology to help people protect themselves through saving and financial planning. The project also leveraged people’s own stories and storytelling traditions to change their behavior.
|Date||Session / Activity||Presentation Material||Speaker(s)|
|17 Nov 2015||Presentation||
Promoting Inclusive Financial Services and Financial Education: The Case of Mongolia
Providingaccess to financial services for the poor and vulnerable non-poor households is the aim of ADB's Promoting Inclusive Financial Services for the...
|17 Nov 2015||Highlights of the Event||
Soap Operas in the Desert: The Power of Stories to Change Behavior
ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia has shown why it is important to strike a balance between changing behavior...
|Asian Development Bank|