Social Marketing and Behavior Change for Environmental Protection

Learn about using social mobilization and communication to encourage communities to be environmental stewards.

Rare Philippines’ Vice President Rocky Sanchez Tirona discussed the results of Rare’s social marketing and behavior change campaigns in Asia and Africa. She shared her experiences on how to obtain the support of hungry villagers to protect their endangered hornbills and subsistence fishers to avoid protected areas.

Crafting Compelling Messages

This installment of the Knowledge Sharing Webinar Series discusses the importance of crafting catchy messages that can hook target audiences.

Framing your ideas as compelling messages helps you get the attention of key stakeholders. Creating a compelling narrative makes them want to work with you to make change happen. This webinar aimed for the participants to:

Communication Strategies for Innovative Sustainable Development and Climate Change Initiatives

Climate change and unsustainable development are two key hindrances to poverty reduction. As countless innovations are born to solve these twin problems, some innovative solutions fail to achieve their transformative power because of our failure to communicate.

This session of the Knowledge Sharing Webinar Series aimed to equip participants with useful and effective communication strategies on persuading key stakeholders to support action plans for sustainable development and climate change.

Interview Video - Complicated, Multifaceted, Communication in Post Conflict Myanmar

Asian Development Bank (ADB)’s Lainie Thomas and James Leather explain ADB’s involvement in the Eindu to Kawkareik Road Improvement project in Myanmar, and the different communication approaches that were adopted in light of its post-conflict situation. Both experts share key lessons learned from the project that should be considered valuable to communications in similar contexts.

Session Video - Complicated, Multifaceted, Communication in Post Conflict Myanmar

Asian Development Bank’s James Leather and Lainie Thomas explain the importance of communication to the Eindu to Kawkareik Road Improvement project in Myanmar. The discussion centers on the communications plan—how it was conceived and developed, how it is to be implemented, and how to ensure its sustainability as the project moves forward.