Behavior change communication: If you build it, they may not come
This piece discusses the crucial role of behaviour change communication in the success of development projects.
Communication for Difficult Stakeholders in Urban Water Projects
Slum dwellers, rural poor, and migrant populations are seen as difficult stakeholders in water and electricity projects. Governments see providing utility services for informal settlers as legitimizing the settlements. The Dhaka Water Supply Sector Development Program used behavior change communication to break the myths about difficult stakeholders and bring clean water to the city. The publication, The Dhaka Water Services Turnaround, chronicles the transformation of water services delivery to communities.
Communication for Difficult Stakeholders in Urban Water Projects
Slum dwellers, rural poor, and migrant populations are seen as difficult stakeholders in water and electricity projects. Governments see providing utility services for informal settlers as legitimizing the settlements. The Dhaka Water Supply Sector Development Program used behavior change communication to break the myths about difficult stakeholders and bring clean water to the city.
The Role of Communication in Governance and Reform
Behavior change communication strategies used by ADB’s Enhancing Tax Administration Capacity project in Maldives produced a positive effect on the government’s tax and governance reforms. This report details the communication and awareness-raising campaign that was used to convince the public about the necessity of tax reform.
The Role of Communication in Governance and Reform
Major tax reforms were implemented in Maldives from 2010 to 2011. Anticipating public and private stakeholder resistance to paying new taxes, the Maldives Inland Revenue Authority implemented a communication and awareness raising campaign to educate and convince the public about the necessity of tax reform.
Role of Communication in Governance and Reform
ADB’s Enhancing Tax Administration Capacity project in Maldives shows how communication was integrated to address the crucial “people side” of the tax reform process to change perceptions and accelerate reform adoption and acceptance. Communications also helped foster dialogue about sensitive issues around taxation among public and private sector stakeholders dispersed in an archipelagic country with high cost of public service delivery and affected by climate change.
Communication, Power, and Reform
Given the sensitivity of power reforms in the Kyrgyz Republic, the objective of ADB's Power Sector Rehabilitation Project in the Kyrgyz Republic would not have been achieved without communication. Read this report to learn about the project’s communication context, how the project communication component was set and communication strategy was developed, and other pertinent communication lessons.
Kyrgyz Republic: Power Sector Rehabilitation Project Public Information Campaign
Communication plays a major role in energy sector reform and this was recognized in ADB’s Power Sector Rehabilitation Project in the Kyrgyz Republic. One of the project’s four components is to conduct a public information program on sector reforms with the aim to increase public awareness and address negative perspectives about the power sector reform of the government, and educate the public about the benefits of an effective tariff policy and efficient energy usage.
Communication, Power, and Reform
In the late 2000s, the Kyrgyz Republic faced periods of blackouts and electricity rationing during winters. In 2010, power and heat tariffs were sharply increased triggering wide public unrest and contributed to the downfall of the government. Asian Development Bank’s Power Sector Rehabilitation Project used project communication approaches to help rebuild trust in the country’s energy sector. The project also educated consumers about energy efficiency and the benefits of an effective tariff policy.
Social Marketing and Behavior Change for Environmental Protection
By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses in detail Rare’s behavioral change approaches and the elements of its “pride” campaign that resulted in effective behavior adoption.