Series: Asia Leadership Program Crafting Compelling Messages 2 June 2017 This installment of the Knowledge Sharing Webinar Series discusses the importance of crafting catchy messages that can hook target audiences. Framing your ideas as compelling messages helps you get the attention of key stakeholders. Creating a compelling narrative makes them want to work with you to make change happen. This webinar aimed for the participants to: Learn why messaging is important; Learn the 4 C’s for creating compelling messages; Practice developing a message; Learn three steps to crafting a narrative that makes people want to work with you to make change happen; and Learn about two case studies in which government leaders used influencing skills to create change. Program and Learning Materials 02 June 2017 Session / Activity Title Speaker(s) Webinar Crafting Compelling Messages - Knowledge Sharing Webinar Series Tim Ward and Teresa Erickson discuss strategies for framing ideas into compelling messages to get stakeholders' attention. Tim Ward, Teresa Erickson Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Young Uck Kang ADB Organizer/s Climate Change and Sustainable Development Department Read Also Asia Leadership Program Topics Capacity Development Climate Change Disaster Risk Management Governance and Public Sector Management Knowledge Management