Promoting Inclusive Financial Services and Financial Education: The Case of Mongolia Read more about Promoting Inclusive Financial Services and Financial Education: The Case of Mongolia Providing access to financial services for the poor and vulnerable non-poor households is the aim of ADB's Promoting Inclusive Financial Services for the Poor project in Mongolia. To implement the project’s communication component, entertainment-educate was used as an approach to conduct financial education.
Power of Stories to Change Behavior Read more about Power of Stories to Change Behavior In 2010, Mongolia’s herders and poor households were hit hard by a dry spell and a long, severe winter. The intersection of climate change and a subsistence economy pushed the most vulnerable deeper into debt. ADB’s Promoting Inclusive Financial Services for the Poor project in Mongolia used TV dramas and mobile technology to help people protect themselves through saving and financial planning. The project also leveraged people’s own stories and storytelling traditions to change their behavior.
Nationwide Telecommunications Project: Bridging the Digital and Gender Divides in Myanmar Read more about Nationwide Telecommunications Project: Bridging the Digital and Gender Divides in Myanmar ICT projects that recognize the digital and gender divides can help provide women with equal access to communication tools to increase their voice and representation. This report explains in detail the communication and gender context of ADB’s Nationwide Telecommunications project in Myanmar, challenges encountered, and lessons learned.
Nationwide Telecommunications Project in Myanmar: Bridging the Digital Gender Divide Read more about Nationwide Telecommunications Project in Myanmar: Bridging the Digital Gender Divide Political and economic reforms have promoted recent development of the telecommunication infrastructure in Myanmar. ADB viewed the Nationwide Telecommunications project as an opportunity to mainstream gender equity in private sector operations, and developed a Gender Action Plan (GAP) with Ooredoo, one of the two companies awarded by the Government of Myanmar with a license to provide telecommunications services on a build-own-operate basis.
Bridging the Digital and Gender Divides in Myanmar Read more about Bridging the Digital and Gender Divides in Myanmar With access to mobile phones rapidly improving in Myanmar, ADB’s Nationwide Telecommunications project is helping bridge the country’s digital and gender divide. This project is leveraging Myanmar’s ICT modernization to accelerate women’s and girl’s participation in health, livelihood, and education through communication innovations such as Geek Girls Myanmar, the Connected Women community, and the use of mobile applications.
Training the Hippo: Communication and the Education of India’s Rural Kids Read more about Training the Hippo: Communication and the Education of India’s Rural Kids In providing equity investments to social enterprises with sound business models such as Hippocampus Leaning Centers (HLC), ADB’s experience has shown that there is a need to intensify communication approaches to sustain the delicate balance between commercial sustainability and affordability, and provide quality education to increase learning outcomes. This report discusses in detail how HLC was able to identify its communication needs and address the communication challenges to increase enrollment, recruit suitable teacher candidates, and get the support of the community.
Communication and the Education of India’s Rural Kids Read more about Communication and the Education of India’s Rural Kids While India has significantly increased the enrollment rates in primary schools, pre-school education is not widely available in rural areas leaving a huge learning deficit among rural kids. The Hippocampus Learning Center (HLC) used art performances, village festivals, and other communication approaches to gain the trust of rural communities, and win over parents to invest in early education. HLC also built the confidence of young women to be effective educators effectively providing them with more options, and promoting positive female role models among children.
Communicating Environmental Protection Read more about Communicating Environmental Protection Rationalizing communication approaches to fit stakeholder needs, interests, and access is crucial for multi-stakeholder projects covering different national, district, and local levels. This report discusses in detail the key communication approaches used by the Coral Reef Rehabilitation and Management Project Phase II in Indonesia, and why it pays to integrate communication as early in project design as possible.
Community-Focused Communication Strategies Read more about Community-Focused Communication Strategies A unique element in the design of the Coral Reef Rehabilitation and Management Project Phase II in Indonesia was its decentralized model focusing on community-based resource management. This required a substantial investment in social mobilization to organize community groups and foster behavior change through communication to encourage shifts from destructive behavior to resource management.
National-Level Communication Strategy and Approaches Read more about National-Level Communication Strategy and Approaches The Coral Reef Rehabilitation and Management Project Phase II in Indonesia focused its communication activities at the national level on members of parliament, key law enforcers, and key judicial officials. The communication strategy was developed early as a project requirement as public awareness raising was integrated as a component of the project.