Lim Seow Hui is currently the Director of Startup Development Division in Enterprise Singapore. Prior to that, she spent 5 years heading a team in the Corporate Planning Unit of then-SPRING where she helped develop the organization’s strategic map and KPIs with Balanced Scorecard and also represented Singapore at international fora on SME-related policies development such as ASEAN and APEC SME Working Groups. She was also involved in supporting SMEs’ growth in the Printing and Electronics Sector when she joined then-SPRING in 2008.