R. Duncan McIntosh Keywords coral reef management maritime trade efficiency oceanographer green ports shipping Read more about R. Duncan McIntosh As the Senior Regional Maritime Specialist at ADB, Dr. Robert Duncan McIntosh designs regional strategies for ports connectivity, maritime trade efficiency, and green ports and shipping in the Asia-Pacific region. Prior to joining ADB, he served as the Oceanography Officer at the Secretariat of the Pacific Regional Environment Programme, where he directed the Pacific Islands Global Ocean Observing System and coordinated the Pacific regional hub of the Global Ocean Acidification Observing Network. Dr.
Communicating Environmental Protection Read more about Communicating Environmental Protection Rationalizing communication approaches to fit stakeholder needs, interests, and access is crucial for multi-stakeholder projects covering different national, district, and local levels. This report discusses in detail the key communication approaches used by the Coral Reef Rehabilitation and Management Project Phase II in Indonesia, and why it pays to integrate communication as early in project design as possible.
Community-Focused Communication Strategies Read more about Community-Focused Communication Strategies A unique element in the design of the Coral Reef Rehabilitation and Management Project Phase II in Indonesia was its decentralized model focusing on community-based resource management. This required a substantial investment in social mobilization to organize community groups and foster behavior change through communication to encourage shifts from destructive behavior to resource management.
National-Level Communication Strategy and Approaches Read more about National-Level Communication Strategy and Approaches The Coral Reef Rehabilitation and Management Project Phase II in Indonesia focused its communication activities at the national level on members of parliament, key law enforcers, and key judicial officials. The communication strategy was developed early as a project requirement as public awareness raising was integrated as a component of the project.
Communication Strategies for Various Stakeholders Read more about Communication Strategies for Various Stakeholders Key communication strategies employed by the Coral Reef Rehabilitation and Management Project (COREMAP) Phase II in Indonesia entailed promoting, building, and sharing the COREMAP brand; mobilizing public support for effective coral reef management and positioning the issue as a public concern; and using public figures to motivate people for individual action.
Communicating Environmental Protection Read more about Communicating Environmental Protection The Coral Reef Rehabilitation and Management Project in Indonesia is a three-phased project with the objective of setting up 20 million hectares of Marine Protected Areas by 2020. Based on lessons from Phase 1, communication was integrated as a component for Phase 2 and considered critical for success due to the project’s complex communication context.
Communicating Environmental Protection Read more about Communicating Environmental Protection Communication strategies used by the Coral Reef Rehabilitation and Management Project Phase II in Indonesia helped shift villagers’ destructive fishing behavior and poor waste disposal toward a community-based effort to manage resources, and still economically benefit from environmental protection. Communication approaches engaged national and local stakeholders with conflicting interests and needs, and used social mobilization and advocacy to get various groups—women, youth, academe, and civil society—to monitor and sustain project gains.