Events

Social Marketing and Behavior Change for Environmental Protection

10 November 2016

Manila

Philippines

Learn about using social mobilization and communication to encourage communities to be environmental stewards.

Rare Philippines’ Vice President Rocky Sanchez Tirona discussed the results of Rare’s social marketing and behavior change campaigns in Asia and Africa. She shared her experiences on how to obtain the support of hungry villagers to protect their endangered hornbills and subsistence fishers to avoid protected areas.

Program and Learning Materials:

10 Nov 2016

Date	Session / Activity	Presentation Material	Speaker(s)
10 Nov 2016	Presentation	Behavior Change and the Principles of Pride Many schools of thought and theories exist on how behaviors change. Effecting change will require behavior shifts from a collective level across a group...	Rocky Sanchez Tirona
10 Nov 2016	Highlights of the Event	Social Marketing and Behavior Change for Environmental Protection By following a set of customized sequential actions, Rare integrates behavior change communication early in its project design. This report discusses ...	Asian Development Bank

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