Communicating Technical and Vocational Education and Training
Asian Development Bank (ADB)’s technical vocational and education training (TVET) portfolio is increasing—from 18% of the total education portfolio (2009-2011) to 42% (2016-2018). As developing economies require more skilled workforce with technical training, there has been growing emphasis on expanding TVET across many Asian countries.
While social acceptance of TVET programs is increasing, negative perceptions and stigma about vocational training are still prevalent among potential students and parents. Project experiences of ADB, as shared in this learning event, showed the common challenges, communication approaches, and lessons in shifting social and cultural attitudes about vocational training. TVET specialists also discussed how ADB can use project communication to further strengthen the work on education and TVET.
| Date | Session / Activity | Presentation Material | Speaker(s) |
|---|---|---|---|
| 07 Jun 2016 | Presentation |
Promoting What to Whom? Most technical and vocational education and training (TVET) promotion efforts currently emphasize the course, not the resulting job. Conducting market... |
Karina Veal |
| 07 Jun 2016 | Presentation |
Communicating Technical and Vocational Education and Training: A View from the Field In promoting technical and vocational education and training (TVET), there is no one-size-fits-all communication approach as each TVET audience has different... |
Karin Schelzig |
| 07 Jun 2016 | Presentation |
Presentation on Mid-Level Skills Training Project in Timor-Leste Conducting market research is a critical component of technical and vocational education and training (TVET) promotion to determine and segment the audience... |
Sunhwa Lee |
| 07 Jun 2016 | Highlights of the Event |
Communicating Technical and Vocational Education and Training Project experiences of Asian Development Bank (ADB) on communicating technical and vocational education and training (TVET) across different countries... |