Event: Communicating Technical and Vocational Education and Training

Presentation on Mid-Level Skills Training Project in Timor-Leste

07 June 2016
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Conducting market research is a critical component of technical and vocational education and training (TVET) promotion to determine and segment the audience. Market research results direct how communication approaches can be positioned and which channels to use to effectively reach different audiences. Asian Development Bank’s Mid-Level Skills Training Project in Timor-Leste (2012-2017) used the results of a Youth Training and Employment Perception Study it conducted to formulate a targeted communications strategy.

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