Communicating Technical and Vocational Education and Training 7 June 2016 Philippines Asian Development Bank (ADB)’s technical vocational and education training (TVET) portfolio is increasing—from 18% of the total education portfolio (2009-2011) to 42% (2016-2018). As developing economies require more skilled workforce with technical training, there has been growing emphasis on expanding TVET across many Asian countries. While social acceptance of TVET programs is increasing, negative perceptions and stigma about vocational training are still prevalent among potential students and parents. Project experiences of ADB, as shared in this learning event, showed the common challenges, communication approaches, and lessons in shifting social and cultural attitudes about vocational training. TVET specialists also discussed how ADB can use project communication to further strengthen the work on education and TVET. Program and Learning Materials 07 June 2016 Session / Activity Title Speaker(s) Presentation Promoting What to Whom? Most technical and vocational education and training (TVET) promotion efforts currently emphasize the course, not the resulting job. Conducting… Karina Veal Presentation Communicating Technical and Vocational Education and Training: A View from the Field In promoting technical and vocational education and training (TVET), there is no one-size-fits-all communication approach as each TVET audience has… Karin Schelzig Presentation Presentation on Mid-Level Skills Training Project in Timor-Leste Conducting market research is a critical component of technical and vocational education and training (TVET) promotion to determine and segment the… Sunhwa Lee Highlights of the Event Communicating Technical and Vocational Education and Training Project experiences of Asian Development Bank (ADB) on communicating technical and vocational education and training (TVET) across different… Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica ADB Organizer/s Department of Communications and Knowledge Management Human and Social Development Sector Office Topics Education