Communicating Technical and Vocational Education and Training: A View from the Field
In promoting technical and vocational education and training (TVET), there is no one-size-fits-all communication approach as each TVET audience has different interests, stakes and perspectives, and local cultures and contexts vary. Recruiting experts who can assist in systematic communication planning is a cost-effective investment. Nonetheless, traditional communication approaches can also be effective given easy access, acceptability, and relevance to the target audiences.