Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project
24 October 2014
Philippines
ADB’s Rural Roads Improvement Project in Cambodia, with support from its Gender and Development Cooperation Fund, used different communication techniques to help meet objectives on women's employment, change contractor perceptions on women's ability to do road work, and support ministry efforts to meet gender targets.
Program and Learning Materials:
| Date | Session / Activity | Presentation Material | Speaker(s) |
|---|---|---|---|
| 24 Oct 2014 | Presentation |
The Role of Communications in Projects: A Case Study of the Cambodia Rural Road Improvement Project The Cambodia Rural Roads Improvement Project implemented the “Ready for Roads” behavior change communication (BCC) campaign to increase women’s demand... |
Karin Schelzig |
| 24 Oct 2014 | Highlights of the Event |
Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project “Ready for Roads” is a behavior change communication (BCC) intervention that complements ADB’s technical assistance to the Cambodia Rural Roads Improvement... |
Asian Development Bank |