Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project

Event: Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project

Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project

24 October 2014

Author / Speaker:

Asian Development Bank, ADB - Email the author | Other materials by the author

“Ready for Roads” is a behavior change communication (BCC) intervention that complements ADB’s technical assistance to the Cambodia Rural Roads Improvement Project. Learn how this BCC strategy expanded the social benefits of road construction and maintenance to poor women by positioning it as a concrete opportunity to reduce household poverty and promote gender inclusivity.

Geographical Focus:

Cambodia

Type of Content:

Learning Event

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