Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project 24 October 2014 Philippines ADB’s Rural Roads Improvement Project in Cambodia, with support from its Gender and Development Cooperation Fund, used different communication techniques to help meet objectives on women's employment, change contractor perceptions on women's ability to do road work, and support ministry efforts to meet gender targets. Program and Learning Materials 24 October 2014 Session / Activity Title Speaker(s) Presentation The Role of Communications in Projects: A Case Study of the Cambodia Rural Road Improvement Project The Cambodia Rural Roads Improvement Project implemented the “Ready for Roads” behavior change communication (BCC) campaign to increase women’s… Karin Schelzig Highlights of the Event Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project “Ready for Roads” is a behavior change communication (BCC) intervention that complements ADB’s technical assistance to the Cambodia Rural Roads… Asian Development Bank Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica