Event: Why Don’t We Do It on The Road? The Value of Communication in a Rural Roads Project The Role of Communications in Projects: A Case Study of the Cambodia Rural Road Improvement Project 24 October 2014 Author / Speaker Karin Schelzig View File The Cambodia Rural Roads Improvement Project implemented the “Ready for Roads” behavior change communication (BCC) campaign to increase women’s demand for road work, convince contractors to hire women, and government officials to promote equal gender access to road jobs. This project showcased how BCC interventions, when integrated well in a project, can help deliver gender and social equity targets, and win the support of government and local stakeholders. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Gender Equality Poverty Social Development and Protection Transport