Digital Transformation Culture 15 June 2017 Philippines Gerry McGovern, founder and CEO of Customer Carewords, explained how a digital culture can be internally built at ADB where flexibility, simplicity, empathy, and trust are the norm. He asserted that implementing new technology is often pointless unless the organization culture is transformed as well. This event is part of ADB's in-house Insight Thursday lecture series. Program and Learning Materials 15 June 2017 Session / Activity Title Speaker(s) Presentation Customer Obsession New organizational models that are succeeding today adopt a very outward-looking approach, focusing around and managing the experience of their… Gerry McGovern Presentation Digital Transformation Culture An organizational culture that is obsessed with its current customers is characterized by empathy, flexibility, simplicity, and trust. Transformation… Gerry McGovern Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Carolyn Dedolph Cabrera ADB Organizer/s Climate Change and Sustainable Development Department Topics Capacity Development ICT