Based on his passion for sustainability and decade-long experience in the mattress industry, Nophol founded "nornnorn", the world's first Circular Economy product subscription (rental) platform, in early 2018.

Starting from premium mattresses, nornnorn makes access to high-quality, long-life products more financially viable for businesses and general consumers while ensuring that our planet's finite resources are used more productively by recycling used mattresses at the end of every subscription.