Latifahaida is an international trade negotiator specializing in the financial sector. She joins the ASEAN Secretariat as Assistant Director responsible for the analysis and monitoring of finance and socioeconomic issues which include sustainability agenda for the ASEAN Economic Community. Prior to this, Latifahaida was a Trade and Commercial Advisor with the British High Commission, Kuala Lumpur; Deputy Director of International Department at Bank Negara Malaysia; and Assistant Director at the Ministry of International Trade and Industry, Malaysia.