Event: Value of Communication in Energy Efficiency and Climate Change Reduction Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme 12 November 2014 Author / Speaker Na Won Kim View File The Communication Action Plan for the China Energy Label is an awareness-raising and behavior change communication (BCC) intervention designed to boost the demand-side needs of ADB’s technical assistance on "Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme” in the People’s Republic of China. Even in a centralized political environment, development communication planning processes enabled CEL stakeholders to participate, building their commitment to the project and forging more in-depth collaboration for energy efficiency. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Climate Change Energy