Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme

Event: Value of Communication in Energy Efficiency and Climate Change Reduction

Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme

12 November 2014

Author / Speaker:

Na Won Kim, ADB - Email the author | Other materials by the author

The Communication Action Plan for the China Energy Label is an awareness-raising and behavior change communication (BCC) intervention designed to boost the demand-side needs of ADB’s technical assistance on "Promoting Energy Efficient Products by Strengthening the Energy Labeling Scheme” in the People’s Republic of China. Even in a centralized political environment, development communication planning processes enabled CEL stakeholders to participate, building their commitment to the project and forging more in-depth collaboration for energy efficiency.

Geographical Focus:

China, People's Republic of

Type of Content:

Learning Event

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