Building Your Brand in the Digital Age

Event: Communications Capacity Building Program for Developing Member Countries’ Communications Offices

Building Your Brand in the Digital Age

28 August 2019

Author / Speaker:

Francesca Ayala, TVC Group - Other materials by the author

In a crowded, noisy marketplace, it’s vital to streamline communications to establish a strong identity and message. In this session, Francesca Ayala shares her experiences of helping private sector companies communicate effectively and build their brands online. She will discuss the importance of consistent messaging and speaking with one voice; how to tell stories – through words, pictures or images – to establish connections with your audience; and how to create, implement, and measure a social media strategy that aligns with your organizations goals.

Geographical Focus:

Global

Type of Content:

Learning Event

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