Event: 2016 Mobilizing Multi-Stakeholder Action for Reform Strategic Communication 25 October 2016 Author / Speaker Caby Verzosa View File Communication for development programs that fail to focus on behavior change as its ultimate goal achieve sub-optimal results. Influencing knowledge and attitudes in ways that make adoption of new behaviors feasible is the new benchmark. In an age of information overload, communication needs to be targeted, strategic, and more focused. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Capacity Development Governance and Public Sector Management Social Development and Protection