Geoffrey Muldoon handles responsibility for managing a regional multi-national coastal fisheries a program and for establishing and building an Asia-Pacific regional seafood platform to bring together regional and international seafood producers and buyers and use market-based tools. He has accumulated more than a decade of experience working in fisheries and aquaculture sectors across the Asia-Pacific and joined WWF in 2008, firstly as a Strategy lead coordinating the Coral Triangle Programs Coastal Fisheries initiative. Muldoon now leads the seafood markets and private-sector engagement work of WWF's Coral Triangle Programme, a multi-national program addressing food security, livelihoods and responsible seafood production at a regional scale. He has an academic background in finance and environmental economics, having studied at the University of Tasmania (BEc) and Queensland University (GDip Applied Economics) before receiving his PhD in Natural Resource Management and Fisheries Economics from James Cook University.