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The Role of Communication in Governance and Reform

30 June 2015
Major tax reforms were implemented in Maldives from 2010 to 2011. Anticipating public and private stakeholder resistance to paying new taxes, the Maldives Inland Revenue Authority implemented a communication and awareness raising campaign to educate and convince the public about the necessity of…

The Role of Communication in Governance and Reform

30 June 2015
Behavior change communication strategies used by ADB’s Enhancing Tax Administration Capacity project in Maldives produced a positive effect on the government’s tax and governance reforms. This report details the communication and awareness-raising campaign that was used to convince the public about…