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26 February 2015
From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs to ensure that the project would not just achieve but also sustain its outcomes. The project’s successful implementation of its behavior change communication…
26 February 2015
Having identified communications as an essential project element, a behavior change communication and marketing (BCCM) strategy involving all stakeholders was developed by ADB’s Second Urban Primary Health Care Project in Bangladesh. The project’s experience has shown that using BCCM is critical in…