Surbhi Jore is a leader and innovator in sustainability solutions, driving digital transformation for circular economies. As the founder of ASM Global, she has pioneered RecyclX, a cutting-edge platform that enables traceability, transparency, and accountability in material supply chains. Her work spans more than 40 countries, tracking 700 million kilograms of sustainable materials and supporting governments in implementing Extended Producer Responsibility mandates, industries in plastic recycling, sustainable textiles, sustainable agriculture, aviation fuels, and waste-to-value solutions.
Recognized by the United Nations Environment Programme and the World Wide Fund for Nature, Surbhi champions the use of technology, data, and digital product passports to accelerate material circularity, proving that smart systems can power real-world sustainability impact.