For the past 15 years, Barak has been developing initiatives to reduce disposable plastics, promote public awareness of environmentally friendly products and services, and build a certified plastic credit system that treats non-recyclable plastics in the ocean-bound. Through these ventures, he has acquired the knowledge and understanding of how to help companies reduce their plastic footprints. TONTOTON is a plastic neutralization program that offers a sustainable and environmentally friendly solution to reduce plastic pollution in the natural environment and the oceans. TONTOTON focuses on collecting and recycling plastics that are not part of the circular economy; these non-recyclable materials have no demand in the commodity market and, therefore, pose an environmental hazard and pollute the oceans. The company connects businesses to the social and environmental impact of cleaning the environment through a certified plastic credit system and promoting the sustainable treatment of non-recyclable plastics.