Role of Communication in Governance and Reform
ADB’s Enhancing Tax Administration Capacity project in Maldives shows how communication was integrated to address the crucial “people side” of the tax reform process to change perceptions and accelerate reform adoption and acceptance. Communications also helped foster dialogue about sensitive issues around taxation among public and private sector stakeholders dispersed in an archipelagic country with high cost of public service delivery and affected by climate change.
Date | Session / Activity | Presentation Material | Speaker(s) |
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30 Jun 2015 | Presentation |
The Role of Communication in Governance and Reform Major tax reforms were implemented in Maldives from 2010 to 2011. Anticipating public and private stakeholder resistance to paying new taxes, the Maldives... |
Natalie Bertsch |
30 Jun 2015 | Highlights of the Event |
The Role of Communication in Governance and Reform Behavior change communication strategies used by ADB’s Enhancing Tax Administration Capacity project in Maldives produced a positive effect on the government... |
Asian Development Bank |