Jacob Rognhaug is dedicated to promoting sorting solutions and recycling concepts that can help maximize resource productivity and build sustainability. Since joining TOMRA in 1998, Jacob Rognhaug has taken various managerial positions across multiple business streams, including product management, sales and marketing, and business development, and overall responsibility for TOMRA’s business and operation in China (from 2015-2020), one of the most strategically important regions in TOMRA Group.
Prior to moving to China, Jacob was an active advocate for promoting recycling and deposit solutions in Norway and in the United States. Thanks to his dedication and persisting effort, Roaf built the world’s first fully-automated waste sorting plant in Norway, and the facility was acknowledged as a pilot by administrations across the world.
Since coming to China, Jacob put his passion into introducing municipal management experience and expertise from Europe to China, and through his joint effort with Xiamen Municipal government, Xiamen built the country’s first MSW sorting plant, which was recognized by the Ministry of Housing and Construction as a national demonstration project.