Mr. Wim G.M. Bastiaanssen is a Professor of Global Water Accounting for UNESCO-IHE and Professor of Civil Engineering and Geosciences at Delft University of Technology in the Netherlands. He is an expert in earth observation technologies for soil, land surface, and atmospheric processes, with a specialization in river basin management and agricultural water management. He has extensive experience in irrigation systems hydrology at field and regional scales. His interests are in computing intelligent pixels and using that spatial information to diagnose water resources management situations where data is limited. He developed the Surface Energy Balance Algorithm for Land (SEBAL), an image-processing model that maps evapotranspiration, biomass growth, water deficit, and soil moisture. SEBAL has grown out as one of the world leading algorithms for consumptive use. Professor Bastiaanssen has been a Fellow of the International Water Management Institute in Sri Lanka, and was a Professor at ITC - University of Twente. As an entrepreneur, he founded and co-founded WaterWatch BV, SEBAL North America Inc. and eLEAF B.V. companies.