The Pak Thale–Laem Phak Bia coastline is one of Thailand’s largest salt-producing areas, where thousands rely on salt production, fisheries, aquaculture, and shellfish collection for their livelihoods. Local fishers still use traditional methods, while seafood processing and promotion of high value seafood for domestic consumption and export have created new economic value. It is also Thailand’s most important site for migratory shorebirds, supporting over 20,000 waterbirds. Birdwatching tourism adds seasonal income, with up to 2,000 visitors annually supporting local guides, restaurants, and shops. Restoration of 200 hectares of degraded mangroves and ponds can improve fish nursery habitats, reinforce coastal protection, and enhance biodiversity and boost ecotourism—offering a highly cost-effective 10:1 return that strengthens traditional livelihoods, food security, and ecological resilience in one of Thailand’s most significant coastal landscapes.