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Social media fulfils a variety of uses, from being a branding tool, a content distribution network and a means of conversation with new or influential audiences, to an early warning system of impending reputational issues. In this rapidly changing environment, ADB must move with the times to get its message out or see its voice fading on the world stage.
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The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.
