Event: First Green Business Forum: Investing in Asia and the Pacific Disruptive Innovation 24 November 2016 Author / Speaker David Sundahl Efosa Ojomo View File Understanding disruptive innovation means taking opportunities that look unattractive to most firms. When confronted with innovation, firms must think about it differently and not in the same way as other innovations. The surest way to kill innovation is to measure it the same way as existing businesses. Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Download Topics Environment ICT