Gaining Political Mileage: Getting the Message Right

Event: Asia Water Week 2013: Securing Water for All (Main Event)

Gaining Political Mileage: Getting the Message Right

15 March 2013
Author / Speaker: 
Tim Cullen, The Oxford Programme on Negotiation - Email the author | Other materials by the author

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This presentation shows how Aristotle’s three modes of persuasion in rhetoric—logos, ethos, and pathos—can be used as framework in effectively conveying a complex message. It also includes tips on the proper way to hone messages.

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Type of Content: 
Learning Event


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